Conceptual Design
How AI anonymizes individuals in sports live broadcasts
Our solution uses deep learning models to detect individuals appearing in live video streams, including players, staff members, spectators, and children present in the background during interviews, commentary segments, or live coverage.
Each video frame is analyzed in real time to identify visible faces or people in the scene. Once detected, the system automatically applies privacy-preserving transformations such as face blurring, pixelation, or masking, ensuring that individuals cannot be identified while preserving the visual integrity of the broadcast.
The system is designed to operate within high-performance live production environments, supporting video resolutions up to 4K and 8K, and high frame rates including 60 fps and 120 fps. Thanks to an ultra-optimized multimedia AI pipeline, anonymization can be performed with very low latency, ensuring that the broadcast workflow remains uninterrupted.
The solution integrates directly into professional streaming and broadcast pipelines, enabling anonymization to occur before encoding or distribution to streaming platforms. Processing can be deployed on edge AI devices located in stadiums or production units, or in cloud-based infrastructures, depending on the production workflow.
By combining optimized AI inference with high-performance video processing, sports organizations can safely produce interviews, analyst shows, live streams, and behind-the-scenes content while protecting the identities of children, spectators, and staff—even in high-resolution, high-frame-rate live productions running on compact edge hardware.