Fluendo Announces Partnership With The Fraunhofer Heinrich Hertz Institute
June 23, 2014, 11:28 a.m.
Fluendo to Acquire H.265 Decoder from Application Research Organization.
Fraunhofer HHI is part of Europe's largest application-oriented research organization Fraunhofer. Under the terms of the partnership, to its cross-platform multimedia ONEPLAY suite of solutions.
H.265/MPEG-HEVC is the new compression standard format for HD video playback, Ultra High Definition playback and beyond, a successor to the H.264/MPEG4-AVC video format. Fraunhofer HHI is one of the main contributors to the HEVC standard, which achieves a 50 percent bitrate reduction compared to H.264, all while maintaining the same subjective video quality. Supporting HEVC through the Fluendo solutions is the next logical step for our customers who want the best HD video playback capabilities. By adding Fraunhofer HHI's decoder to Fluendo's proven multimedia player, ONEPLAY becomes one of the few media players in the world that is able to support HEVC, which we expect to be the future de facto video format globally.
'With the addition of our HEVC decoder, Fluendo's ONEPLAY player will be able to support 4K, the newultra-high definition resolution currently emerging in digital video,' said Benjamin Bross, H.265/MPEG-HEVC specification text main editor of Fraunhofer HHI. 'We are happy that Fluendo chose our technology to use widely in the different markets that the company operates in.'
About the Fraunhofer Heinrich Hertz Institute
The Fraunhofer Heinrich Hertz Institute is a world leader in the development of mobile and fixed broadband communication networks and multimedia systems. From photonic components and systems to fiber optic sensor systems and real-time image processing architectures, the Heinrich Hertz Institute works together with its international partners from research and industry. Fraunhofer HHI is your competent partner for UHDTV, 3D TV, 3D displays, HDTV, gesture controlled man-machine interaction, image processing, coding and transmission, and use of interactive media.