Fluendo and Spyrosoft BSG partner to develop AI-Powered solutions for sports video analysis and broadcast workflows

Wrocław / Barcelona — March 21, 2026.

Spyrosoft BSG and Fluendo have announced a partnership focused on building AI-based solutions for sports video analysis and media workflows, aimed at supporting broadcasters, sports organizations, and digital media platforms operating in real-time environments.

By combining Spyrosoft BSG’s experience in software engineering with Fluendo’s expertise in multimedia frameworks and video processing, the collaboration focuses on building practical, production-ready tools for analyzing sports video during live events as well as in post-production scenarios.

The partnership addresses the growing demand for reliable AI systems capable of extracting meaningful insights from sports video while integrating smoothly with modern broadcast environments and media infrastructures. Together, Spyrosoft BSG and Fluendo will work on solutions that can be used during live events as well as after the match.

“Sports video analysis is becoming more demanding. It requires accurate data and a clear understanding of how media systems work. This collaboration helps us combine strong technical architecture with proven multimedia technologies to support real-world sports and broadcast projects,” said Pawel Izbebski, Principal Media Architect at Spyrosoft BSG.

“Applying AI to sports video at scale requires more than models. It requires media pipelines that are reliable, low-latency, and built on proven technologies. Through this partnership with Spyrosoft BSG, we are combining our expertise in open multimedia frameworks and real-time video processing with strong system engineering to deliver AI-driven solutions that can be deployed in live broadcast and post-production environments.” said Alberto Gómez, Business Unit Manager at Fluendo.

The agreement creates a foundation for joint work on commercial projects, research activities, and cooperation with companies operating in sports technology and media.

About Spyrosoft BSG

With over 15 years of experience, Spyrosoft BSG specialises in custom software engineering and consulting for the media industry. The company supports clients in delivering solutions for video streaming media processing and digital content delivery. Since 2022, Spyrosoft BSG has been part of the Spyrosoft Group and has delivered projects for more than 250 clients, including ITV, UKTV, TV2 Norway, Canal+, Nordisk Film, and Orange.